2011/12/15

I'm looking at you, Internets.

This is really scary and cool. Thankfully, this thing won't be lurking beneath the surface when you dip your toes into the ocean this Winter.

I really enjoy it when something goes wrong, you're caught red-handed doing something... well, illegal, and then you have the gall to ask for your ball back so no one will discover its secrets.

At least this is actually happening. It is happening, right? I certainly hope so. For real.

I understand everyone thinks Amazon is the shizzle in the hizzle or some pizzle like that. They are hitting the news like so much shit right now, being held up as the exemplar par excellence, but to me it seems like a sad truth of our hollow economy that this company is the new "It" crew. Here's a recent Forbes article extolling the virtues of this sell-it-all middlething:
Unlike the other big companies that symbolize our times — Google, Apple, Facebook, Microsoft — Amazon did not rise to power by inventing a new product or service. It came to power by systematically taking down an entire existing industry. It is a story that called for strategic depth, not technical wizardry, design brilliance or sheer energy.  In the technology world, nobody holds up Amazon engineers as extraordinary geniuses or its designers as Da Vincis. They are good, but not great. Yet, time and again, Amazon wins.
Amazon, it's been real, but I'm through with you. No, for real. Seriously, stop playing with my hair. It's over. I'm not kidding. At least there's some hope for us die-hards out there: we still love books.

I'm looking forward to 2012 - travel, graduation, travel, wedding, travel, possibly new career, travel... the future appears bright ahead and that feels good. Thanks for reading, Internets. I'm still going to talk to you next year, despite my empty threats to break up with you for good. I just can't quit you, baby.

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