2011/09/25

Design drives us

We ride our bikes to work. Or, fuck it, drive our cars. It's mostly downhill all the way to downtown, where we work during the week. We believe unconsciously each ride is a unique design of our own creation. The route; the speed at which we ride/drive; the clothing we wear; the amount of cargo in our Timbuk2 messenger bags strapped to our bodies; the weather and time of day; our physical condition, what we ate for breakfast... we design each trip as it unfolds.

Some of my best memories of jobs past involve creating original designs, individually and collaboratively. Stories, images, icons, buttons, Web pages, Web sites, back-end architecture, wire frames, story boards, outlines, documents, how-to's, use guides, knowledge-base entries, doodles, sketches. Design drives entrepreneurial enterprises. Let's sketch out the future of life on this planet on a napkin and then go out and change the world. The best things in life maximize pleasure and minimize pain. The worst, I suppose, do the opposite.

We lack a healthy respect for good design, or so it seems to me, to the point of the blatant cultural design-erasure we see today. The man pushing his stolen grocery-cart down the street outside of my window designs his route through the neighborhood as much as Apple designs its messaging around the upcoming release (and pre-leaks) of whatever gadget they're shilling next.

Life is short, comrades. Get out there and design it while you can.

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